Chinese Video Game Companies Focus on International Markets as Domestic Sales Decline

May 9, 2025 - 15:42

In 2024, overseas sales of video games developed in China surged by 13.4 percent compared to the previous year, reaching an impressive total of $18.6 billion. This growth comes as domestic sales face significant challenges, prompting companies to pivot their strategies towards international markets.

The shift is largely driven by a saturated home market, where regulatory hurdles and increased competition have made it difficult for firms to maintain growth. As a result, many Chinese gaming companies are investing heavily in foreign markets, seeking to capitalize on the increasing global demand for video games.

This trend reflects a broader strategy among Chinese firms to diversify their revenue streams and reduce reliance on the domestic market. With an array of new titles and innovative gaming experiences, these companies are positioning themselves to capture a larger share of the international gaming landscape. The focus on overseas expansion signifies a transformative phase for the industry, aiming to sustain momentum amid local market challenges.