Video Game Industry Embraces AI-Generated Influencers in TikTok Advertising

August 19, 2025 - 16:53

In a groundbreaking move, a popular video game has started utilizing AI-generated influencers to promote its content on TikTok. This innovative approach has sparked discussions about the ethical implications and authenticity of digital marketing. Among the influencers featured in the campaign, at least one has been identified as a deepfake of a well-known streamer, raising eyebrows within the gaming community.

The use of deepfake technology in advertising blurs the lines between reality and artificiality, allowing brands to create compelling and engaging content that resonates with younger audiences. However, the decision to employ AI-generated personas has also ignited concerns about transparency and the potential for misleading consumers. Critics argue that relying on synthetic influencers could erode trust between brands and their audience.

As the gaming industry continues to evolve, the integration of AI in marketing strategies may become more prevalent. This trend highlights the ongoing intersection of technology and entertainment, prompting a reevaluation of how brands connect with consumers in the digital age.