Mattel Brick Shop™ Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set

August 19, 2026 - 17:39

Mattel, Inc. has unveiled its latest premium collectible, a 1:1-scale buildable model of the original Microsoft Xbox console, released under the Mattel Brick Shop brand. The set is designed to celebrate the 25th anniversary of the iconic gaming system, which first hit store shelves in 2001.

The new kit is not a toy for young children but a detailed display piece aimed at adult collectors and longtime gamers. It replicates the look of the original Xbox, including the large black case, the green Xbox logo, and the distinctive controller ports on the front. The set also includes a buildable controller, which sits alongside the console on a stand, making it a centerpiece for a desk or shelf.

Mattel says the model was designed with a high level of accuracy, using brick pieces to recreate the curved edges and subtle textures of the original hardware. The set is intended to appeal to fans who grew up with the console and remember its launch titles, such as Halo: Combat Evolved.

The release comes as part of a broader anniversary push from Microsoft, which has been looking back at the history of the Xbox brand. Mattel Brick Shop, which launched in recent years as a competitor to other premium brick lines, has focused on licensed entertainment and pop culture items. This Xbox set is one of its more ambitious projects, given the size and detail required to match the original hardware.

Pricing and availability have not been fully detailed, but the set is expected to ship later this year. It will likely be sold through major retailers and the Mattel website. For now, the announcement gives fans a reason to dig out their old games and remember a time when a big black box changed living room gaming.