SAG-AFTRA Unveils Counterproposals in Negotiations Over Performer Rights and AI

May 14, 2025 - 03:19

SAG-AFTRA, the union that represents 160,000 actors, voiceover artists, and other media professionals, has responded to ongoing negotiations concerning performer rights and the integration of artificial intelligence in the entertainment industry. The union has published a series of counterproposals aimed at addressing the evolving landscape of media production and the implications of AI technology on creative work.

These counterproposals highlight the union's commitment to protecting the rights of performers in an era where AI is becoming increasingly prevalent. SAG-AFTRA's leadership emphasizes the need for clear guidelines and protections that ensure artists are compensated fairly for their work, particularly when it comes to the use of their likenesses and performances in AI-generated content.

As discussions continue, the union aims to establish a framework that not only safeguards the interests of its members but also promotes innovation in the industry. The outcome of these negotiations could set significant precedents for the future of performer rights in the face of rapid technological advancement.