New Life Simulator inZOI Aims to Resonate with Asian Players

March 28, 2025 - 11:12

In a recent discussion, the director of inZOI shared insights into the development of this innovative life simulation game, emphasizing its cultural relevance for Asian players. Drawing from personal experiences with The Sims, he noted that while the popular title offered an engaging gameplay experience, it often felt disconnected from his cultural background. This realization sparked a desire to create a game that authentically reflects the nuances and intricacies of Asian life.

The development team at Krafton has focused on incorporating elements that resonate with local customs, traditions, and social dynamics. By doing so, they aim to bridge the gap that many players feel when engaging with Western-centric games. The director highlighted the importance of cultural representation in gaming, asserting that players should see their own lives and experiences reflected in the games they play.

As inZOI prepares for its launch, the team is optimistic that it will fill a significant void in the gaming market, offering a fresh perspective on life simulation that celebrates Asian cultures.