July 15, 2026 - 06:08

Japanese electronics maker Casio has joined forces with the Pokémon franchise once more, releasing a limited-edition G-Shock watch to mark three decades since the first Pokémon video game hit the Nintendo Game Boy in 1996. The new timepiece, officially called the Casio G-Shock GA-110PKM, is built on the popular GA-110 series and features a design that is both colorful and carefully thought out.
The watch draws visual cues from the original Pokémon games, with a bright palette that includes yellow, red, and blue accents. These colors are a clear nod to the iconic starter Pokémon: Pikachu, Charmander, and Squirtle. The watch face also includes subtle references to the game's world, such as pixel-style details and symbols that longtime fans will recognize. The overall look is playful without being childish, which fits the G-Shock brand's reputation for tough, sporty style.
Casio and Pokémon have a history of successful collaborations, and this anniversary edition is expected to appeal to both watch collectors and Pokémon fans. The GA-110PKM retains the shock resistance, water resistance, and durability that the G-Shock line is known for, so it is not just a novelty item but a fully functional timepiece. While the exact release numbers and pricing have not been widely shared, demand is likely to be high given the popularity of both brands and the significance of the 30-year milestone.
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