Affinity Partners in Negotiations for Major Electronic Arts Buyout

September 27, 2025 - 11:59

Mr. Kushner’s private equity firm, Affinity Partners, is reportedly engaged in discussions involving a significant buyout of Electronic Arts, a leading player in the video game industry. The firm is collaborating with the Saudi sovereign wealth fund and Silver Lake, a prominent technology-focused investment firm, in this ambitious venture. The proposed deal is estimated to be worth around $50 billion, highlighting the immense value and potential of Electronic Arts in the gaming market.

This potential acquisition underscores the growing interest in the gaming sector, particularly as demand for interactive entertainment continues to soar globally. Electronic Arts, known for its popular franchises such as FIFA, Madden NFL, and The Sims, has established a strong foothold in the industry. If the negotiations succeed, this buyout could reshape the landscape of gaming and investment, marking a significant milestone for all parties involved. The outcome of these talks will be closely monitored by industry analysts and investors alike.