Take-Two CEO Strauss Zelnick is now a playable wrestler in WWE 2K26

June 3, 2026 - 20:19

Take-Two Interactive CEO Strauss Zelnick has officially joined the roster of WWE 2K26 as a playable character. The executive, known for his sharp suits and no-nonsense business demeanor, makes his virtual debut as a wrestler, complete with a custom entrance set to the Frank Sinatra standard "My Way." The move is a playful nod to Zelnick's long-running public persona and his hands-on role in the company's biggest sports franchises.

The character model, which appears in the game's latest downloadable content, features Zelnick in a tailored wrestling singlet that mimics his signature pinstripe style. His moveset reportedly includes a "Boardroom Slam" and a submission hold called the "Quarterly Earnings Lock," a clear wink at his reputation for delivering strong financial results. The inclusion has already sparked discussion among fans, with many praising the absurdity of a corporate CEO stepping into the squared circle.

This is not the first time Zelnick has embraced gaming culture. He has previously made cameo appearances in other Take-Two titles, but this marks his most prominent role as a fully playable fighter. The decision aligns with the company's strategy of injecting humor and personality into its sports simulations. While some purists question the realism of a 60-something executive taking on WWE superstars, the move has generated significant buzz and social media engagement, proving that even in the world of professional wrestling, a little corporate flair can go a long way.